“Ok, I’m walking to meet you.” I said to my would-be Uber driver. Immediately after hanging up, I got the notification that he cancelled our ride. My interview was going to shit, Prince Fox expected me in 5 minutes but I was half an hour away, with traffic, before getting my ride cancelled by two Uber drivers in a row. Walking back to my hotel, I dreaded sending the apology text to his manager.
“Get in!” said a passenger from the open door of an Uber parked outside my hotel, clearly talking to his friends.
“Are you guys going to South Beach?” I asked.
“Yeah.” He replied, in an unmistakable Brooklyn accent.
“I’m late for an interview, can I come with?”
After making their acquaintance, learning that we had mutual friends, and getting bikini-butts flashed at us by a girl driving to Ultra in an open Corvette, I was sitting next to Sam Lassner, AKA Prince Fox, ready to talk shop.
Underslept from his 6:30 a.m. sunrise set at The Clevelander’s Miami After Dark party and in a rush to his other interviews, Prince Fox buckled into our interview. His manager had just been served three soft shell chicken tacos so I knew we had at least 10 minutes to discuss his upcoming single “Fragile” with Hailee Steinfeld.
What started out as a 92-bpm instrumental Sam wrote to @lilaaron911’s topline, perked the ear of Prince Fox’s A&R at Republic Records.
“We think this is really cool, who do you want on it?” Said his A&R.
“Hailee.” Prince Fox said.
She heard the song, knew it was fire, and asked that Prince Fox be flown into LA for when she records it before Grammy week. Before he knew it, he was in the loosely crowded Paramount Studios control room, pressing the talkback button to Hailee Steinfeld in the vocal booth. While listening to Prince Fox’s direction, she overheard giggles in the background…
“What was that about?” She asked.
“They doubt you can hit the high notes.” He said.
Hailee then proceeded to slay, leaving everyone in the room, including Prince Fox himself, taken aback by how hard she killed it. Coming out of the booth, Hailee settled a “hot-or-not” dispute between Prince Fox and Malibu socialite Cameron Smoller regarding this pair of Adidas:
You know we talk that kick talk:
Similar to his “future pop” musical aesthetic, which is characterized by refreshing, current productions in familiar song-structures, broken away from EDM’s conventional arrangement and orchestrations, Prince Fox broke away from EDM’s conventional, longline-T-shirt-filled fashion trends and curated his own unique, shoe-driven style.
He also ranks Nike’s Safari Prestos and “Independence Day” airmaxes among his favorite underrated kicks, and keeps up to date on new releases by following sneakerhead Instagram profiles like @kicksify, @kicksonfire, @sneakernews and when business is boomin’, @benjaminkickz. But where does he find the energy to keep pumping out new tunes and stay so fresh and so clean?
Prince Fox calls New York his home, and what’s home without coffee? A luxurious hell. Whether he’s Ubering to discuss Spotify placements with his label or to the airport in time for a set at Buku Festival, Prince Fox swears by La Colombe. If it’s not the craft coffee shop then he sticks to a tried-and-true nespresso recipe that one of his manager’s Marc, who has the best hair and the sickest style, originated — two capsules of espresso; one flavored, the other unflavored. Now for some geek speak.
Production and Performance:
Prince Fox is a cross-platform producer, he bounces between Logic and Ableton because shifting the aesthetics of a DAW stimulates his creative process. His favorite synth plugin at the moment is Serum, and his vocal chain consists of iZotope Alloy, EQ, Delay, Reverb and Xfer’s free plugin OTT.
He has 200 gigs of samples in total, 60-70 gigs of which are on his computer at all times – the ones that aren’t privileged to himself and the producers he’s shared sessions with can be found on the Cymatics website and via LOUDPVCK’s Soundpvcks. The rest, such as every hip-hop producer’s personal kit, are up to you to find :).
In crafting his future pop sound, Prince Fox doesn’t adhere to any set BPM — his songs vary from Andante (“at walking pace” between 76-108 bpm) to Allegro (“fast and bright” between 120-176 bpm), which allow his DJ sets to arc and shows an ambition to create classic songs that will stand the test of time, rather than adhere to any transient fad.
At any point during his live sets you can find fans jumping, swaying or dutty-whining. 2017 will see the rise of his live show, where fans can awe at the spectacle of his concert — a live performance where he’ll be playing guitar, keys and live percussion instruments.
Prince Fox keeps himself in the pop culture loop by staying abreast on blogs like:
- Elite Daily
- Dancing Astronaut
- Wunderground (strictly for the lolz)
Here’s what he’s bumping at the moment:
- The Chainsmokers – Don’t Let Me Down
- Snakehips – All My Friends
- Meghan Trainor – NO
- ZAYN – PILLOWTALK
- Justin Bieber’s Purpose album
- My Beautiful Dark Twisted Fantasy (throwback vibez)
- Hailee Steinfeld x DNCE — Rock Bottom
Shout out and special thank you to Prince Fox’s managers Jared & Marc for setting up the interview, Kess Ross for putting in a good word, Talia Aroshas for snapping the photo of our interview and Sofia Pack & Brett Blackman for coming up in conversation lol.