The Latest Social Trend You’re Behind On: Finstagram

Mikela Warman
Mikela has been working in the fashion industry since 2012 with the likes of Marie Claire, Giorgio Armani, WWD and VERANDA Magazine. She passionately studies the industry of style and how it coalesces with various different aspects of life such as art, career and cultural influences. When she’s not daydreaming at Bergdorf’s, you can find Mikela at yoga, watching Netflix documentaries and taking long walks around Manhattan. As a founding member of the site, Mikela also currently heads the brand management of 20something.

“A Finstagram?”

“Yeah. You know, a fake Instagram.”


WTH? I’m staring at my friend’s phone as she scrolls through her little sister’s feed. All of the pictures are either inappropriate, of “meh” quality, or just downright random.

I’m blinking at the facetious handle, unsure how to grasp what I’m viewing.

“It’s a second private Instagram account where she just posts random shit that she doesn’t want everyone seeing,” said friend. “Only select people are allowed to follow her.”

Am I late to the game? Is this common practice to have two Instagram accounts, one where I am @ASAPMIKK and the other where I am @DirtyPMastaFunkDontFollowMeUnlessYouWantTheRealReal?

What would I even put on this account? Is this just for high schoolers? Am I no longer part of the “young crowd” who blazes their own social media trail? I. Just. Want. Answers.

Luckily, friend’s little sister agreed to give me some insight.

“A lot of people my age have these accounts. Basically, you just post funny things that you can’t post on your real Instagram. You only accept people you trust and people you’re close with, not just anyone.”

AH yes, social media — the vault of trust and security.

I don’t think I’ll be making a Finstagram anytime soon, but at least I’m in with the kewl kids now.

@DirtyPMastaFunkDontFollowMeUnlessYouWantTheRealReal, OUT.

Share this post

Want to join 20something?