#TBT: 20 Logo Changes From Our 20something Years Of Life

Sonya Matejko is a writer who is vibrantly falling in love with life in NYC and around the world. Her writing is featured on a variety of high-profile platforms and niche blogs. Her most popular article has been shared over half a million times on Facebook alone. Sonya writes about the dating world as well as traveling the world. She founded her blog, Single Strides, as a home for hopeless romantics and wanderlusts. She believes passionately in love even if she hasn’t quite gotten it right just yet. Sonya steals lunch breaks and midnights to do all of this on the side of her full-time advertising career with the goal of inspiring others to believe in love and to believe in themselves.

We were all recently super shocked with the Instagram rebranding and new logo. If you’re living under a rock (or without a smartphone – as if that’s not the same thing) you can check out the video about the new look here:

I honestly felt a little bit betrayed by Instagram. That little logo has had a special place in my heart these past few years. It was the home for so many emotions – anything from the excitement of posting at the optimal time to seeing yet another engagement while you’re eating ice cream alone with your socks on.

That logo meant a lot to me, really, as logos usually unintentionally do. They stand for a certain part of our lives. They depict a memory, a thought, or an emotion that’s strictly tied to the design of their brand identity. Essentially these logos are also our own identity – a series of makes and models that we’ve chosen throughout our lives.

To avoid risking sounding like a crazy ex-girlfriend who’s upset when their ex-boyfriend loses weight or gets a really great haircut… I’m focusing my attention not just Instagram, but other logos that have changed over the years.

So I’m throwing it back to 19 of the most significant logo changes in our 20something years of life:

 

Pepsi

Old:

Preview_282543107_PEPSI

 

New:

368318

 

 

Starbucks:

Old:

         starbucks-logo-1992_thumb

 

New:

 

 

Apple

Old:

Logo_Apple1

 

New:

apple-logo

 

 

Olive Garden

Old:

3027212-poster-p-2og-stone-logo

 

New:

Olive-Garden-Logo-Redesign-2014_4762

 

 

Google

Old:

2000

 

New:

 

Sbarro

Old:

tumblr_inline_mhz5kjIVLB1qz4rgp

 

New:

sbarro_logo_detail

 

 

Reebok

Old:

reebok_logo_2550

 

New:

321451_v2

Bacardi

Old:

BACARDI

 

New:

bacardi_logo_detail

 

 

JCPenny

Old:

jcpenney_2013_logo_detail

 

New:

o-JCPENNEY2012-570

 

Airbnb

Old:

Logo-Airbnb-Old-Logo-870x365

 

New:

airbnb_logo_detail

 

 

McDonald’s

Old:

Mcdonalds-95-logo

 

New:

Mcdonalds-logo-old-1024x750

 

 

MTV

Old:

Mtv-logo-Logo

 

New:

mtv2

 

 

iTunes

Old:

Itunes_logo_b

 

New:

newitunes122logo-250x245

 

 

Gap

Old:

2000px-Gap_logo.svg

 

New:

18k2sg4ukzbvcjpg

 

 

Myspace

Old:

myspace_2012_original_logo

 

New:

Myspace+Logo

 

 

Kraft

Old:

kraft_2012_logo_detail

 

New:

kraft_foods_rebrand

 

 

My Little Pony

Old:

Mylittleponylogo

 

New:

Screen Shot 2016-05-25 at 9.16.33 PM

 

 

Nickelodeon

Old:

Nickelodeon_Old_Logo

 

New:

after

AOL

Old:

aol-logo-american-online

 

New:

aol-logo

 

The lesson from all this? It’s probably not only best to accept change, but to welcome it.

Everyone needs a redesign, an update, or a new way of seeing themselves every once in a while. And while change might be scary at first, it only means you’re growing up. So whether you’re looking to reimage your personal brand, edit your business’s logo, or just change up what you have for breakfast every day… now is the time to do it.

subscribe

SIGN ME UP