Katy Perry Breaks Spotify Record While She Breaks Down The American Dream

Pop princess Katy Perry is back and breaking records. Following her high-energy, low-key political performance at the 59th annual Grammy Awards show, fans readily embraced Katy’s comeback after a bit of a hiatus. Her latest single, “Chained to the Rhythm,” broke the Spotify’s first-day streaming record for a female artist, with over 3,060,000 plays on the platform.

“The success could have something to do with Spotify’s promotional blitz for the singer,” Entertainment Weekly reported.

“They were the ones who said, ‘We want to make this a big part of what we’re doing, we want to give you every level of support.’ We didn’t ask for a billboard. They offered it,” Martin Kirkup from Direct Management Group, which represents Katy, told Bloomberg.

“We’ve done a lot of thinking about how to position ourselves and be a better partner to the artist. We didn’t have an artist marketing team before, and we have that now,” Spotify’s chief content officer Stefan Blom also said.

Katy Perry breaking this Spotify record reveals a major shift in her promotion and marketing of singles, compared to her 2016 Rio Olympics song, “Rise,” that was first exclusively sold on Apple Music. Official Charts Company show that “Rise” struggled to sell more than 22,500 copies in its first week on Apple Music. This original exclusivity on Apple Music created an absence of “Rise” on Spotify playlists.

So… is it simply the marketing and Spotify partnership that has landed Katy Perry the ability to break this record? Or is it because when you hear the lyrics and well — read between the lines of “Chained to the Rhythm” — it’s clear that one of pop music’s finest just unexpectedly got critical of our social and political state?

These lyrics question the American Dream and if we are ignorant to real world problems, due to our own fascination with our personal life (aka our “bubble”).

Lyrics such as:

Are we crazy?
Living our lives through a lens
Trapped in our white picket fence
Like ornaments
So comfortable, we’re living in a bubble, bubble
So comfortable, we cannot see the trouble, trouble
Aren’t you lonely
Up there in utopia
Where nothing will ever be enough?
Happily numb
So comfortable, we’re living in a bubble, bubble
So comfortable, we cannot see the trouble, trouble

Or:

Stumbling around like a wasted zombie
Yeah, we think we’re free
We’re all chained to the rhythm

But most of all:

It is my desire
Break down the walls to connect, inspire
Ay, up in your high place, liars
Time is ticking for the empire
The truth they feed is feeble
As so many times before
They greed over the people
They stumbling and fumbling
And we’re about to riot
They woke up, they woke up the lions

In the “Chained to the Rhythm” music video a futuristic theme park named “Oblivia” is the setting used to disillusion the characters with modern delights. Happy, hopeful, selfie-taking characters run around the park only for the a darker message about society to be revealed. Very clear innuendos about America are set in this music video.

For example:

The suburban house ride scene

This scene showcases a daring ride called, “The Great American Dream Drop.” Identical suburban houses bop up and down, until they collapse. AKA most likely referencing the United States housing crisis.

The treadmill “greatest ride” scene

Like hamsters spinning on a wheel, this ride suggests we are all just living in continuous motion, “chained to the rhythm,” part of a machine.

Eyes wide open scene

After the crowd sits and watches a film about the “Nuclear Family,” Katy takes off her 3-D glasses and finally realizes how irking all of this really is. She steps in front of the crowd and has a moment of true human connection.

 

Pop music is no longer just regarded as just care-free, 4 chord, going-through-the-motions type songs. Along with many other pop artists, Katy Perry just proved pop music CAN be more, it can be political, and it can make an impact. The result? “Purposeful Pop.”

“Chained to the Rhythm” will make you stop, think…and hopefully do.

DO YOU US?

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