Get A Behind The Scenes Look At Miami Music Week With The First Ever #20somethingTakeover

Miami Music Week — the launch into festival season — is known for being one of the biggest, most important weeks of the year for electronic music. And as lovers of the scene and sounds, 20something was sure not to miss a beat. We were everywhere. Like, literally, we took over.

And so we present the first ever #20somethingtakeover. Just another step in our mission to connect ourselves to our readers, and our readers to their favorite musicians and parties.

So…is it next year yet?



The Party: Electric Beach Chicken & Beer

The Artists: Jillionaire, Bunji Garlin, Grandtheft, Ape Drums, Reid Waters, Silent Addy

The Vibe: The party was jumping on the rooftop of the Viceroy Hotel AKA Fifty Ultra Lounge. Equipped with a huge pool, amazing DJs and a dance floor in front of the DJ booth, Chicken & Beer was the perfect day party. Not to mention, if you’re a fan of the line up, you had the opportunity to be within a few feet of the action.

The Crowd: A fun mix between spring breakers looking to utilize the pool and slam giant beach balls at each other’s faces and also genuine music lovers there to jam out.

The Takeaway: If you love daytime pool parties and great music that will have you dancing into the sunset this party is definitely for you. Lounge by the pool or in the pool and of course enjoy free coronas!!



The Party: Robin Schulz Presents Sugar

The Artists: Bakermat, Destructo, Disciples, EDX, Hugel, Kittens, Nico Pusch, Nora En Pure, Ping Pong, Robin Schulz

The Vibe: This event was a festive start to Miami Music Week. Cabanas, bottles and bikinis matched the danceable music Robin spun. It let everyone know that a week of wonders and one-nighters lie ahead. Robin clearly felt the energy, raising his hands and wiggling his fingers to the changing sections in his DJ set.

The Crowd: Everyone was chanting along to the acoustic guitar in Robin’s hits, cheering by the stage and crowding together in a moment of shared goosebumps. The crowd in front of the stage was only slightly larger than the crowd behind Robin in the DJ booth, giving the event a communal vibe, like a massive house party.

The Takeaway: Miami Music Week 2016 started with a bang, Robin Schulz turned up all the headlights at this pool party.



The Party: Hideout Day lounge at MAPS Backlot

The Artists: Chocolate Puma, Danny Howard, Drezo, Ephwurd, Loud Luxury, Micheal Calfan, Nicky Night Time, Niko the Kid, Throttle, Oliver Heldens, Martin Solveig and Zeds Dead.

The Vibe: Held in the art district of Miami, this event set a different feel for what most MMW participants are used to. From the shockingly clean porta potties to the free merchandise (yes, Oliver Heldens’ masks!), all the way till the walk out of there, MAPS Backlot allowed all party goers to have a somewhat exclusive experience without being overly crowded and creating an enjoyable atmosphere.

The Crowd: If you’re not into half-naked teeny boppers, then this is probably the right place for you! First of all, this event being 21+ definitely provided more of a mature atmosphere for people devoted to the sole purpose of music. As it got later and headliners started to hit the stage, everyone seemed to be enjoying themselves as much as I was.

The Takeaway: The festivities of MMW yet again seemed to surprise me this year. Oliver Heldens at MAPS Backlot brought back what the scene of house music should really be like. This event was a reminder of what it feels like to feel yourself and the atmosphere around you.



The Party: No Sugar Added at Nikki Beach

The Artists: Deorro, Arty, Cash Cash, Thomas Gold, Adventure Club, Bassjackers, Dyro, What So Not, Shiba San, Sam Feldt, Dirty South, Bingo Players, Benny Benassi and many more.

The Vibe: Basically a mini festival on the beach. If you couldn’t tell already this is a quintessential EDM lineup. The festival is from noon to 5 a.m. for three days straight and is a great pre-game to Ultra for those who can handle it. The music doesn’t quit, but the upside is that there is plenty of seating when you need a break and the bar was never too crowded either.

The Crowd: All rave babies.  The tutus, muscle tees, face paint and emoji signs in the crowd are all normal business here.

The Takeaway: If you’re sick of ravers and “Where’s Molly” T-shirts, this is definitely not the party for you. However, if festivals are your jam and you’re sick of over-crowding and running from stage to stage, this downsized version is perfect for you.



The Party: Dada Life’s Magnificent Rave Spa

The Artists: What So Not, Hotel Garuda, Wax Motif, Wuki, Malone,  Dada Life

The Vibe: Less laid-back and relaxing than your average trip to the spa, but probably the equivalent to a day spent at The Breakers compared to, say, Ultra. Featuring massages with “champagne endings” and “banana mineral thermal baths” and held at the chic Raleigh Hotel in Miami Beach, the Rave Spa was kind of like a vacation within a vacation.

The Crowd: Dada Life fans are the quirkiest and most fans.

The takeaway: If you dig spas, crazy antics and bananas, this one was one you should not have missed.



The Party: Dim Mak’s 20th Anniversary 

The Artists: 3LAU, AutoErotique, Garmiani, Keys N Krates, Marnik, Max Styler, Panic City, Rain Man, Reid Steffan, SBCR, Steve Aoki, Watch The Duck

The Vibe: A great way to enjoy Nikki Beach before it gets bromitized by No Sugar Added. Enjoy the no-fucks-given attitude of the Dim Mak label as you sip on overpriced drinks and rage on the beach. All jokes aside, Dim Mak delivered with unmatchable energy and in-your-face and on-your-feet performances it’s known for.

The Crowd: Loud, pumped and energized

The Takeaway: This is the kind of party that goes so hard, it will actually leave you feeling accomplished.



The Party: Ultra

The Artists: So Many

The Vibe: Umm…crazy insanity??? But like, in a good way. Yeah, that sounds about right.

The Crowd: Electronic music lovers, rave babies, teeny boppers, people who were able to score free tickets…all of them.

The Takeaway: Proceed with caution — this is one of the craziest, most energetic, most amazing festivals in the country. Are you built to handle it?



The Party: Anjunadeep at Cafeina Wynwood

The Artists: Cubicolor, Dom Donnelly, Eli & Fur, James Grant, Lane 8, Martin Roth, Yotto

The Vibe: The house music branch off of Anjunabeats — Above & Beyond’s label — the Anjunadeep party at Cafeina Wynwood offered all the artsy-trancey-after-houry vibes you would expect, and it was grand. Word to the wise, however, is do not ever attempt to drink Cafeina Wynwood’s house whiskey. Blech.

The Crowd: Older, artsy, hipstery, on-drugs-without-drugs types

The Takeaway: If you like real house music and the trance fan, this party is for you.


The Party: MoodNIGHT 

The Artists: Nicole Moudaber

The Vibe: Held at Miami’s base camp for house music, MoodNight allowed fans of the house queen the chance to see her in action all night long — and she delivered. Hear it for yourself by listening to part of her set here. 

The Crowd: This isn’t the kind of place you will find MMW rave babies or underage kids trying to drink behind their parents back. It’s a party strictly for house fans, and people who won’t make you want to punch a small child.

The Takeaway: If you’re a Nicole Moudaber fan, or a fan of good, deep house music the true music scene, and not overhyped clubs, this party is for you. It certainly was one of our favorites.



The Party: Buygore Pool Party

Artists: Borgore, B-SIDES, Dr Fresch, Fawks, Getter, GTA, Jaykode, Londonbridge, Nightowls, PartyTheives, Spag Heddy, Styles & Complete.

The vibe: The National hotel right on the beach, with two large pools and drunken ravers swimming in it and acting wild. The stage was set up on the sand and the event had multiple bars with a deathly drink they called “The bucket.”

The crowd: For the most part I didn’t see many extreme ravers but everyone was pretty drunk. They seemed to be having a fun and reckless time considering it almost got shut down and I saw multiple people who barely made it out the event.

The takeaway: If you’re into heavy drinking and nonstop dancing, then this party could be for you.



Exclusive Parties:

The Party: The Artist Lounge at The W

Artists: Oliver Heldens, Martin Garrix, DVBBS, Hardwell (Not sure about the rest)

The Vibe: At the fancy W hotel, set up with many bartenders, sofas and pools. A very chill environment that makes one feel extraordinary.

The Crowd: This crowd seemed very mature and well controlled yet fun and laid back.

The Takeaway: If you like to attend small but extravagant events then this one might be for you.



The Party: SiriusXM lounge

Artists: Chris Malinchak, Lost Frequencies, Autograf, Nora En Pure, Claptone, Robin Schulz, Felix JaehnThomas Jack with guest host Kygo, Feenixpawl, Cash Cash, Adventure Club, Andrew Rayel, Yellow Claw, Cedric Gervais, Above & Beyond, Dimitri Vegas & Like Mike, Martin Garrix, Armin van Buuren, Blasterjaxx, DVBBS, Laidback Luke, Steve Aoki, Afrojack, Hardwell

The Vibe: In its 10th year, the SiriusXM lounge got serious. Vine’s video booth, interviews by EDM’s first TV network EDMtv and a mini-festival-stage on the 1 Hotel’s Private Beach Club turned the lounge into a VIP-festival broadcasting DJ sets and interviews to 29.6 million subscribers. Between making conversation with no-hablo-inglés foreign mamacitas and encouraging tropical-house-grandmaster Kygo to wear a pocket square in his tank top, I had a chance to say cheers with SiriusXM’s EDM gurus Liquid Todd and Geronimo. Both appeared to be thrilled with the production, lineup and turnout.

The Takeaway: Industry mixers like this should reassure anyone mourning EDM’s demise that the scene is evolving, not dying. Classic song structures are taking precedence to sick bass drops.


Don’t see a photo you’re looking for? Head over to our Facebook page for the full Miami Music Week album.

All 20something original photos taken by Jesse Rosen | [email protected]

Source :

No Sugar Added Facebook, Plexi PR, @JennicaMaePhotography, Gustavo Caballero