The Badass Babes Of @sweatsandthecity Dish On Life As Fitness Influencers

Mikela Warman
Mikela has been working in the fashion industry since 2012 with the likes of Marie Claire, Giorgio Armani, WWD and VERANDA Magazine. She passionately studies the industry of style and how it coalesces with various different aspects of life such as art, career and cultural influences. When she’s not daydreaming at Bergdorf’s, you can find Mikela at yoga, watching Netflix documentaries and taking long walks around Manhattan. As a founding member of the site, Mikela also currently heads the brand management of 20something.

 

We caught up with Elizabeth & Dale, the ladies behind the always-inspiring blog/Instagram Sweats & the City to find out the in and outs of being an “influencer” and what’s in store for their rapidly expanding brand. 

20something: Introduce yourselves! How did you two meet?

Elizabeth & Dale: Hi guys! We’re Elizabeth and Dale from @sweatsandthecity. Our ‘how we met’ story is actually funny, considering where we are now with our business and friendship. Two Januaries ago, we moved in together, having never met in person, thanks to a friend connecting us on Facebook. Two and a half years later here we are, business partners living together in the same apartment!

 

What inspired starting SATC together?

E & D: When ClassPass first came out, we spent a lot of our time exploring new studios, and admittedly disliking a good majority of them. We basically found ourselves having nightly discussions around where to go and where not to go, where we could shower and get ready for work, etc. We started sharing this information with our friends and colleagues. Realizing that the fitness studio insights we were gathering would be well received by more than this select group, we started putting together “reviews” and created a blog. We later decided to expand on this, adding in athleisure style, food, and anything health & wellness related. And like that, SATC was born!

 

What’s your favorite part of managing the brand? 

E & D: We get to learn about and try SO many new things. Whether it’s a new workout class with smoke machines and a live DJ or a new 4-ingredient protein bar, we’re always opening our eyes to the latest and greatest. It’s the best feeling in the world when we share something we love with our followers and have people reaching out who tried it based on of our recommendation.

 

People don’t talk about the behind-the-scenes work that goes into getting the perfect shot. What’s the most challenging part of managing the brand?

E & D: Time. It’s so limited! We both work full time jobs in addition to SATC, so it’s a constant struggle to secure time to work out together, attend photoshoots, events and so forth. Luckily everyone we’ve worked with so far has been super accommodating. It’s definitely tough at times, but we also find that being this busy has increased our productivity, because we have to use the little time that we have wisely.

 

Do you classify yourselves as fitness influencers?

E & D: We don’t love the term “influencer.” However, in a sense that we are sharing fitness content with our followers, responding to wellness related questions/comments and creating a space which hopefully inspires a healthier lifestyle – yes, we’d say we’re influencers.

 

Bloggers and influencers are known for receiving exciting event invites and awesome gifts. What is the most exciting perk you’ve received thus far?

E & D: Getting styled by the Nike SoHo store was awesome + like nothing we’ve ever done before!

as a @nike #ambassador, you're bred to #justdoit ✔️ #Nike #nyc #fitness #health

A post shared by by elizabeth & dale (@sweatsandthecity) on

 

If you could only take ONE workout class in NYC for the rest of time, what would it be and why?

E & D: Although we would never stick to one workout, it would probably be SLT. We love the results we’ve seen and feel that it’s the best total body workout – sculpting, cardio and a solid stretch. Who doesn’t want to be strengthened, lengthened & toned?!

 

Life’s about balance. What are your guilty indulgences?

E & D: We both have a serious sweet tooth. It’s something we bonded over right away. We live right by a 16 Handles and love to occasionally indulge. For a healthy alternative, we recently discovered Pressed Juicery – their “freeze” is to die for, especially with almond butter drizzled on top!

 

What are your future hopes and dreams for SATC?

E & D: SATC is our baby. We, of course, hope to continue to grow. Whether it’s a clothing line, workout routine or food product, we want to build on our brand and continue providing new things for our followers. We’re always brainstorming – stay tuned for what’s to come!

 

What advice would you give aspiring fitness bloggers/influencers?

E & D: Don’t get discouraged and be consistent. We attribute a lot of our success to the consistency of our content – maintaining a solid voice & personality, and of course posting frequently. It’s also so easy to get discouraged, especially in the beginning. Remember why you started and keep setting and surpassing new goals!

 

Ok, Rapid fire time: 

Sweet or salty?

E: Salty

D: Sweet

Beach or mountains?

E: Beach, always!

D: Mountain. I’m not a big tanner!

Black or white?

E: Black

D: Black

Bike or treadmill?

E: Treadmill

D: Bike

Coffee or juice?

E: Coffee

D: Green juice!

Spring or Fall?

E: Spring

D: Spring

Rock or rap?

E: Rap

D: Rap

Movie or TV show?

E: TV

D: Movie

Ice cream or fro-yo?

E: Fro-yo

D: Ice cream! Halo top. But Fro-yo is a close second.

Instagram or Snapchat?

E: Insta – I actually deleted my Snapchat recently.

D: Instagram!

 


 

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