The job market is getting more competitive than ever before, which makes it harder to get your foot in the door and landing that job you’ve always wanted. Slowly but surely, we’re learning about the importance of branding yourself when it comes to finding a job. It’s how you stand out, give yourself some personality over a computer, and it gets recruiters interested in learning more.
Thankfully we’ve found Niels Reib. He’s a career branding specialist pro with his own success story, and over the next few weeks he’s going to be sharing a series of articles full of advice, stories, and ways to really stand on your own in that adult world we call life.
From Niels Reib:
Let me introduce you to the career branding mindset and concept. Based on my experiences, I came up with this proactive way of attracting people and opportunities to me like a magnet by taking complete ownership of my online presence and reputation and by having a Go-Giver mindset.
At first, I didn’t know what I was doing. I had no tech skills and never had a blog before. But back in 2012, I had a message I felt I had to share with the World. So I began blogging about some experiences I had and hoped, that if it just helped one other person not to go through some of the things I had gone through, then it would be worth sharing. Then unexpected things started to happen.
I began attracting people to my network, from an industry I had never been in. In the end, I created my own job and got to do something I was very passionate about. I got meetings with high profile politicians, interviewed by the media, and invited to attend panel debates on the subject that meant so much to me.
The Five Key Elements Of Successful Career Branding
1. Your first impression online
Today your first impression online is increasingly more important than your first impression in real life. Since 93 percent of recruiters and headhunters and 60 percent of employers (according to careerbuilder.com) admit to using social media and Google when researching candidates, your first impression online will determine if you will be invited in for an interview.
“Forty-nine percent of hiring managers who screen candidates via social networks said they’ve found information that caused them not to hire a candidate” – CareerBuilder
2. Have an optimized LinkedIn profile
More and more recruiters and headhunters use LinkedIn as their primary tool for scanning applicants and finding candidates for the open positions they are trying to fill. That’s why it’s so important that you make sure to optimize your profile in order for you to show up when these recruiters and headhunters are searching for people with your skills.
3. Don’t build your brand on a rented lot
LinkedIn is a great place to start building your career brand, but like on any other social media platform, you’re not in control and do not have any ownership of anything you create or share on those platforms.
4. Take ownership of your online presence
The only way to have complete ownership of what you create online is by setting up your personal career website. Simply get your personal domain (yourname.com/io/me or whatever you prefer).
5. Become a “Go-Giver”
The key to creating a successful career brand is by sharing what you’re passionate about with the world and having that Go-Giver mindset that Bob Burg and John David Mann’s story “The Go-Giver” is all about. I was fortunate to interview Bob Burg a little while back where he shared some awesome insights about the Go-Giver mindset. Watch the interview here.
If you want to get a head start to your career and make sure what a potential employer find about you online aligns with your career goals, then career branding is the most proactive way for you to position yourself to future career success.
Over the next couple of weeks, I’ll be diving further into these five key elements of successful career branding to help you get started on building the online foundation of your future career brand.