For most consumers, checking the star rating and comment section before buying a product or visiting a restaurant is vital, as it can play a very real part in the decisions we make. Every website conceivable now has reviews for products that can make or break the purchase of an item. Amazon is no exception, and they are doing everything in their power to make sure these reviews are reliable and authentic. While it’s common for there to be a few fake reviews in the bunch, Amazon recently stated that they are cracking down, according to USA Today.
Amazon didn’t just ask more than 1,000 people to stop posting fake reviews; the company straight up handed them a lawsuit (basically saying “Don’t screw with us”). The site in Amazon’s hot seat is Fiverr.com, a website that allows users to offer various services for a price of $5-ish. Amazon is focusing on this website particularly because they are the main player in this type of business, the article states. The fake reviewers in question promised to leave positive or 5-star reviews for a predetermined price. You might think that’d be okay, no harm done, but since this affects Amazon’s customer base, they don’t like it one bit. Amazon stated in the lawsuit, filed in Seattle, that it tarnishes the brand and also affects consumers by misleading them into buying a product.
This in no way will affect the way that reviews are put on the page, but just know Amazon is monitoring where these reviews come from and they are proving they aren’t afraid to go after frauds (even if they are involved with a multi-billion dollar company). An Amazon spokeswoman stated that this in no way is directed at the actual site Fiverr.com, but rather at the 1,000 or so individuals using the site for this purpose. The moral of the story here is just be honest and don’t hire an outside source to write reviews to build your own product.