Did You Know Demi Lovato’s New Makeup Line Is Named After You?

Demi Lovato, actor, singer and author (she can really do it all), has now launched her new make-up line — Lovatics by Demi — and we are all about it!

Yes, that’s right Lovatics, the line is named after all of you.

Lovato, who has been the Global Brand Ambassador for N.Y.C. New York Color since last January, has teamed up with the brand and launched four of her must-haves at the moment. Each individual product has a meaning to her and her bold personal style that she wanted to share with her fans. Duh, that’s why she named the line after her #1 supporters!

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The four products include a mascara, eyebrow pencils in two hues, lip and cheek stains that come in four colors, and a 12-shade neutral eye shadow palette (her favorite product).

I, for one, am most excited about the 12-shade palette as well, since those seem to be a trend we are seeing in new products lately. We just can’t get enough! The convenience of having multiple shades to choose from is overwhelming and great at the same time. Not to mention that you can just throw it in your bag and go from neutral to smoky in a minute (maybe more than a minute, but you catch my drift).

Of course, Demi couldn’t create a make-up line without doing something bold. Known for her bold brows; her eyebrow pencils are perfect and are a two in one product, and we are all about the more the merrier these days.

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#Nomakeupmondays, a hashtag Lovato uses every Monday to promote inner beauty, was also an inspiration for her make-up line. The Disney alum wanted to create a line with the saying that beauty comes from within, and that you should always feel confident whether you are running errands or going out on the weekends.

But oh, don’t worry — we saved the best for last. All of Demi’s products all are retailing for $5 or less and are now available at Target and Walmart. Read it and believe it folks.

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