Amazon Prime Day Fail

Brandon Snively
Brandon is a Pace University graduate and avid Philadelphia sports fan, but don't hate him because of it...please? He was a former intern at the Howard Stern Show as well as a reporter for the MTA program Transit Transit Newsmagazine. He likes to be in front of the camera or behind the mic, but he enjoys news writing just as much.

THE GIST:

  • Amazon Prime Day started Wednesday and raised the site’s sales by 80% by midday.
  • Despite that, people were very unhappy with the event, taking to Twitter with the hashtag #AmazonFail to discuss (and joke about) their frustrations.
  • People were upset because many of the items they wanted were not on sale and Amazon neglected the time differences between east and west coast time zones with regard to “lightning deals.”
  • The event definitely created hype, which was a good call on Amazon’s part, but they should probs set expectations lower next time so people don’t end up this angry.

 

Last week we brought you the initial coverage of Amazon Prime Day, a “Cyber Monday in July” kind of thing. Wednesday was the day it all commenced, and how did it do?

Well, according to CNNMoney, sales for Amazon were up 80% by the middle of the day, and European traffic was up around 40%. Even though this was geared for Prime customers only, Amazon offered a free trial so everyone could partake in the deals. Oh, and just remember, if you did do a free trial cancel that shit before you get charged!

Amazon released a statement saying that, “Prime Day has been exciting so far… We strive to have Earth’s largest selection so deals range across all 40 product categories including back-to-school supplies, outdoor items, fashion, beauty and even things to stock-up your cupboards.”

The morale at Amazon was high since it reflected on the sales volume and amount of traffic on the site. Since sales volume rose significantly, that means a happy consumer right? WRONG.

Customers were overall less than pleased with the way the day was going. One reason why patrons were pissed was because of the time between the east and west coasts. Once an item went up for the “Lightning Deals” they had, some west coasters might have still been asleep and missed the opportunity to grab what they wanted.

On the subject of Lightning Deals, it essentially lived up to its name. Many of these items went up and sold out in a matter of seconds. However, many items that shoppers wanted to buy weren’t discounted, according to CNNMoney. People even took to Twitter and used the hashtag #AmazonFail, among other hashtags, to voice their frustrations.

So what does this all say? What’s interesting is that we really only hear the bad. There, of course, was some positive feedback and those that were able to snag items most likely are happy. However, it raises a huge point about the power of the consumer.

Discount something and you’re sure to drive traffic your way. This Prime Day was a ‘prime’ example of gambling. You don’t know the next deal, maybe you’ll like it maybe you won’t, but hey, this in front of me is 59% off, maybe I’ll just go ahead and buy it, I’ll take a chance.

Bravo to Amazon on taking initiative, making that money and getting consumers hyped up. Next time, we suggest setting lower expectations so consumers don’t become disappointed.

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