The classic struggle for any music lover: Do you tell your friends about the underground artist you’ve had on repeat lately, or do you play it like an authentic hipster by keeping it to yourself?
I typically make the decision to share, for two reasons. For one, listening to music by yourself all the time really isn’t that fun, and two, being the one to set the trend allows you to say “I told you so” when the artist blows up. So without further adieu, here are 5 artists you should be watching out for right now.
Lund is a true master at finding the balance between chill R&B harmonies and great upbeat percussion. I’ve been following him for about a year now and watching him grow as both a singer and producer and it’s been one incredible journey. The variety of styles he tries has also been something that’s left me awestruck following his trajectory. He’s fearless and we need more artists like that. He’s had great coverage from the likes of DJ Booth and Pigeons & Planes recently and is definitely someone to keep an eye on.
Best Enjoyed: In your bedroom chilling or on your subway commute.
From the label/publisher/management team that has brought you Flume and Ta-Ku, I present you Basenji. One of their newer artists, Basenji has been releasing some great new tracks and gaining some serious traction. Listen to some of his best offerings and dance along to the beautiful pop laden melodies.
Best Enjoyed: Pregaming or riding around in the car.
Olivver the Kid is one of those artist that I wish I knew about even earlier than I did. He is the type of artist that you hear and know is going to do well in whatever realm he chooses to pursue. The melodies he makes are undeniably catchy but there’s something more than that to him. The lyrics in his songs and the dialogue offered on his social media shows depth. I dare you to listen to “BBBlue” below and not get the feels. He’s got something undeniable and special.
According to Oshi’s SoundCloud profile, his name is Joshua, and he is a 17-year-old from London. If so, he is the coolest f*cking 17-year-old I know. He is the cofounder of Noir Sound and has been putting music out under the moniker for quite a few years. As of very recently he has been putting out more original content, but a lot of his past catalog includes great remixes and edits of well-known hits.
Sounds Like: Yeezus mixed with a hint of Young Thug and Migos
Best Enjoyed: Getting ready for a night out with the homies.
Here we have another 17-year-old, but this one’s from Atlanta. Adam Alexander aka demo taped offers twisted synths with great vibes for dancing or a chill pregame.
Sounds Like: Jai Paul mixed with a bit of FKA Twigs and Nosaj Thing.
Best Enjoyed: Banging in your headphones while you take a walk.